Movie is likely to hit 7,000 screens in India, but must do well in all versions to be a game changer
As the countdown to April 28 begins, the audience is gearing up for the release of ' Baahubali 2 : The Conclusion' in its quest to find out 'Why Kattappa Killed Baahubali', a question that surprised the audience -- and also became a major marketing hook line later -— at the end of the first part, 'Baahubali: The Beginning'.
'Baahubali: The Beginning', released on July 10, 2015, was a highly successful film at the box office. The first movie in the series was released in over 4,000 screens, grossing over Rs 600 crore worldwide. The film was a success in all the languages of its release -- Telugu, Tamil, Hindi and Malayalam -— which is a rare feat. The movie was shot in Telugu and Tamil, and dubbed in Hindi and Malayalam. The second part is also being released in all these languages.
Both parts of the heavily VFX-driven fictional war film have been made at a combined production cost of about Rs 450 crore, the highest ever in India.
After the huge success of the first part, advance bookings of the concluding sequel have been very strong, and analysts expect it to create new box office records like never before.
Asked whether the film could be a game changer looking at its unprecedented hype, film trade analyst Sreedhar Pillai said, "It has the potential to be a game changer, but content is the ultimate thing. However, the way it's being promoted and looking at the advance bookings and expectations, it is definitely a game changer."(more)
